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BBC Analytics Examined

In News Website Analysis on May 19, 2012 at 3:51 am

When reading analytics of BBC.com I found out some really interesting things that I had no idea of before. There are only 49 sites with a better three-month global Alexa traffic rank than Bbc.co.uk. However, according to Alexa, a big problem is that the load time of the website is really slow, in fact 63% of websites are faster, which seems strange for such a popular website.

Another thing that I thought was very interesting is that it scores a little above average on audience between the ages of 18-34, below average ages 35-64, and above average again with 65+. I wonder why the middle aged group is underrepresented, and I can’t come up with a good answer for that. 

Compared with internet averages, the site’s users are very disproportionately Caucasian, and they are disproportionately childless men that browse from work.

I am not at all surprised that it scores much over average with people who have graduated from graduate school. The website clearly attracts an intelligent audience, BBC is a very reputable source for news, and it shows in their audience.

The reviews on Alexa.com about the BBC also resonate that BBC is a good source for news. Facebook User writes “Best news site….just been redesigned…not the nicest! But still the best content!”

Overall reviews on the website are really positive, though some people note some disadvantages. Bobthefrog says ”only downsides are some weak content in some areas (it tries to do too much I feel) and i-player viewing expires quickly which can be annoying in terms of TV/radio content.” It’s good to look at reviews like this, because I had never noticed any i-players being expired.

There is no surprise in the upstream sites. All the websites preceding the visit of BBC.co.uk, are the general top 10 of websites, like Google, Facebook, Yahoo and Wikipedia. The biggest audience, 40%, of the website comes from the UK, it is therefore no surprise that the first preceding website is Google.co.uk.

More than 400,000 website link in to BBC, which improves their ranking in search engines and is prove that the website has a good reputation.

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