Recommendations for BBC

In News Website Analysis on May 19, 2012 at 3:52 am

To further stimulate the growth and reputation of BBC, I have a few suggestions. I think overall the BBC does a great job, but there is always room for improvement. For these recommendations I looked at all my past analyses of the site, as well as reviews on BBC on other websites.

I’ll start from the very beginning – the website at first glance. Recommendations for change that are immediately obvious, are the following: the website feels as if you are not going to find a lot of content. There is a lot of negative space on the pages, which makes it seem

Overall the design of the website is clean and nicely organized. The website has a distinct layout that really sets it apart from other news sources. I do have a few remarks and points for improvements, however.

  • There is a lot of negative space on the pages, which makes it seem like the website lacks significant content.
  • The use of Gill Sans, Helvetica and Arial, as the three fonts is unexciting and not particularly professional. A better choice would be Georgia, like the NY Times, or a combination of Cambria and Times, like the Washington Post. The website is distinct enough with their choice of colors already.
  • Content should be more towards the top of the page. To get everything you need to do a lot of scrolling.

I do not have a lot of remarks on improving the content of the website. Overall the text is easy to understand and nicely written and there is just a huge amount of content. Some points of improvement though:

  • Sometimes it is too basic. It gives a lot of quick bites of information, but it can be hard to find the real in-depth story, particularly for the information about the U.S. Presidential Elections. 
  • The mobile app actually has very little content on it. Though people on mobile are mostly looking for short and choppy news, with about nine stories per continent this is just a bit too little.

Of all points, BBC does worst on user interactivity. Both on the social platforms like Twitter and Facebook and on the main website.

  • They should allow visitors to comment on stories. Right now submitted comments don’t show up on the website and that’s a shame because a discussion of news articles by users can be interesting for both the journalist and the user.
  • BBC should converse with the community and colleagues more on Twitter. BBC rarely asks a questions, retweets or replies to something from someone in the community, or comments on their own stories, rather they just post headlines.
  • An idea to increase readership could also be to make use of the Social Reader on Facebook.



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